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Our Mission

Our Mission

Mahara is more than just a sportswear brand.

It’s a philosophy, founded on empowering women and making a difference.

At its heart lies the Japanese concept of Kintsugi, a powerful idea that pays tribute to imperfections, repairing cracks in an object with gold, adding to the beauty of its story.

Kintsugi is our guiding principle and defining purpose for our existence. We want our sportswear to be another beautiful way of adding to your story.

Mahara is a symbol of community; a movement that inspires an active, well balanced and healthy lifestyle for all women. Our mission is to improve the lives and roles of women in society by engaging with its community, promoting and supporting realistic and sustainable partnerships and providing new opportunities for health and wellness.

Get in touch to discover how you can become part of the Mahara community. 

We’re for those that love the sound of their feet landing heavy on the treadmill not because of the calories they are burning but because of the way it makes them think and feel

Those that enjoy running with friends but look forward to the glasses of wine they’ll raise when they’re done

We’re for those who see the rain outside and lace up anyway

Those that reach the heights they once thought were impossible

We’re for the ones that enjoy the journey

Those that love to smile


The Team

Josh Patterson


Georgia Patterson


As a brother and sister, Mahara is firmly built on family foundations. Mental health has played a role in our lives, however, equally it has defined who we are as individuals and the difference we want to make.

Together as siblings we wanted to create a brand that challenged the status quo, forged an identity based on community, and championed the benefits of exercise, fitness and sport.

Mahara is the result of long hours and late nights, setbacks and triumphs, all to create a sports brand for women focussing on making a change, a change on how women perceive themselves and the endless capabilities they can achieve. Better still, we wanted to design sportswear with cutting edge technology – exactly what you need when taking steps to achieving your fitness goals.

As a proud boyfriend and father to a baby girl, I wanted to work towards a world that empowers women to feel strong, independent and confident.

I want my daughter to grow up surrounded by strong, secure and happy independent women. Although I can't change the future, I can leave a footprint to better my daughter and girlfriends life and all that's in it.

Josh - Co-Founder